Following a successful Company rebranding exercise earlier this year, Affinity Works is now also rolling out a new identity for its product range, starting with Landscape for Social Care .
Landscape is a comprehensive analytics tool allowing local authorities to predict social care demand and review a wide range of other local, regional and national social care data sets in a single integrated, interactive environment.
Creative studio See Think Do, which prides itself on telling engaging stories through design, came up with the new Landscape brand after working on the main Affinity Works logo. Echoing it in terms of colours, order, style and type, the studio came up with the concept of three overlapping triangles to form an abstracted ‘landscape’.
Richard Wellings, Director, Affinity Works said: “Jason Hunt at ‘See Think Do’ has done a great job of communicating a visual representation of Landscape. What we have ended up with is a thoughtful evolution of the concepts in our main brand that also reflects the idea of a both data analysis and a physical landscape.